The popularity of TikTok in Poland is constantly growing. Not surprisingly, the presence of brands and their marketing content on this platform is also becoming more common. GetHero’s 2021 report “Who are the Polish TikTok users” shows that already one in two users from Poland has positive feelings towards a brand after seeing sponsored material – whether…
There are already more than half a million Poles working in technology, and foreign companies are outdoing themselves in attracting top talent. Without effective employer branding communication, however, this may not work – and there is hardly a more graceful social platform for employer branding than LinkedIn. What does employer branding on LinkedIn look like…
Although TikTok is a relatively new social network – it is a great comms tool. You just need to know how to use its potential. Content that has so far worked well on Instagram or Facebook certainly won’t work there. So how do you use TikTok effectively for communications in Poland? Here are our tips…
The fashion sector is currently the most frequently and most eagerly promoted industry in Poland – both in social media, press, television, and online advertisements and outdoor campaigns. However, for several years now there has been a trend that has come to Poland from the West. Instead of models or top models, influencers are increasingly…
Medical marketing in Poland is not one of the easiest sectors to communicate in. Brands must, on the one hand, effectively reach their audiences and, on the other, meet the strict guidelines of Polish law. This will be particularly difficult if you are just starting out in this market and have no experience. We have…
Building the employer brand on a completely new market should start with one specific step: defining the Employee Value Proposition (EVP) – a set of unique values that a company offers to its employees. How to define EVP in the Polish market? What do Polish professionals expect from their employers? Table of contents The reality…
Building a brand, especially in a new market, requires a lot of work, time, and creativity. However, even the most stunning branding campaigns can turn out to be a waste of money if they lack one thing: an analytical approach. Without measuring the right indicators, we cannot talk about a real assessment of the success…
Nearly 90% of marketers worldwide investing in collaborations with influencers plan to increase or maintain their current budgets. 50% of millennials admit to trusting product recommendations published by influencers. The influencer marketing market is vast, and an increasing number of companies from various industries appreciate it. How does it look in Poland? Are influencers equally…
There are almost 100,000 businesses offering beauty services in Poland. The popularity of professional beauty treatments is slowly returning to its pre-pandemic glory. It is therefore no surprise that more and more foreign salon chains are trying their hand at this market. So what should effective marketing of beauty services in Poland look like in…
According to the latest data, there are approximately 700,000 Poles living in Britain today. That’s 700,000 people who may be willing to use your product or service. Provided you reach them skillfully. Ethnic marketing (or multicultural marketing) is not just a catchy term today. It’s an essential strategy that any brand that wants to reach…