Background

Our next client was a publishing company, set up in 2007 which specialised in producing teaching materials for Polish driving licence exams, taken here in Britain.

Challenge

Prior to the Polish public relations campaign spearheaded by All 4 Comms, the publishing company in question was not a known brand. It had to be launched on the Polish community market. It was necessary to create brand awareness, a positive image of the brand, get the media interested and win initial clients and distributors.

What did we do?

We planned a Polish advertising campaign in all relevant publications and negotiated very attractive advertising rates. We produced interesting and practical articles on the subject of motoring in the form of manuals and FAQs which were reproduced in the media we contacted. We produced a number of press releases highlighting interesting facts about the company and we ensured that they were published in over 50 media outlets. We selected partners for offshoot campaigns and we established successful working relationships.

Outcomes

In under two years, the company has gained some 20 business partners who promote their  products online. The client has sold over ten thousand publications and has gained thousands of clients. Some 300 articles about the company have appeared in the Polish online and print media. The company has become a very well-known brand, thanks to our ethnic marketing skills.