• How to create a profitable marketing funnel to attract the Polish audience

    It usually takes a lot of time to convince people to buy, unless you rely on impulse buying, aimed at selling as many products as is possible, either by presenting them, or organizing a tasting (MLM). Whatever industry you are in, your first move will usually be the creation of a Sales and Marketing Funnel. What is a Sales Funnel? […]

  • How to be active in social media – tips and insights

      Today we are evaluated on the basis of what information about us can be found online Execute an audit of your online brand to see how it is perceived now Create a vision according to which you want your brand to be perceived Ask yourself what kind of your clients’ problems you want to solve and publish content related […]

  • 12 reasons why you should invest in an ethnic marketing strategy, in spite of Brexit

    The over 1 million Polish population in the UK, jointly with other EU immigrants adding up to 3 million now, has had a significant impact on the British economy. Poles come to the UK to work, to open their businesses, and to grow as individuals and families. As many organizations show, Poles are extremely likely to integrate with local communities; […]

  • 13 Irresistible Brand Growth Hacks for SME’s

    Growth hacking refers to growth strategies that combine a few skills, such as digital skills, social media savvy, marketing experiments, data usage and creativity. It appeals not only to entrepreneurs, but also to well-established organisations that are looking to expand their reach and who are willing to save some pennies by creatively establishing dialogue with their followers; convert them into […]

  • Website design trends emerging in 2018

    In 2018, we tend to think that by now, we have seen it all. Since your digital footprint is a must have for any brand, we all invest in a website. Surprisingly though, every year, there are new trends emerging, leaving us with our digital exposure well behind our competitors. Has this happened to your brand already? When we think […]

  • 2018 – The Year of Original Content Creators

    Since ‘Content is King’ became a buzzword, organizations all over the world have consistently put a lot of effort into creating content. Every marketer knows by now that creating interesting, original and useful content opens the doors to customer’s minds, and establishes loyalty. Creating sticky content is what marketers are aiming for.  Sticky refers to memorable, emotional and interesting enough […]

  • 7 Social Media Changes That Will Influence The Way We Talk To Our Audience in 2018

    There is no doubt about the importance of social media in today’s marketing landscape. We share, we like, we tweet, post Instastories and use hashtags on a daily basis. But not everybody knows what social platforms have prepared for us for the following year. Here is your practical, yet very important, guide to all those changes that will help us […]

  • Conceptual Consumption – the journey to the core of a brand

    Traditional marketing is a little bit like a guessing game. Although we use complicated metrics to measure results, we still cannot plan effective campaigns without using neuroscience and the right mindset to create the overall brand experience, as opposed to marketing messages designed to persuade your audience to buy. Why does our brain buy certain things and avoid others? Why […]

  • 20 Ultimate Guidelines to Setting up an Effective YouTube campaign

    A good marketing funnel provides unique value at every step of a customer’s journey. It gives the audience what they desire, and satisfies their needs. In this ideal situation, video marketing is one of the most effective tools you can think of to deliver a clear, consistent and simple message, regardless of whether it is only a tutorial showing how […]