Background

Our client was a meat distributor for a top Polish cold meat brand.

Challenge

Increasing sales figures in the British market, in a very competitive product category.

What did we do?

We planned and executed a year-long communications campaign that included the following:

  • Proactive PR activities in consumer media, mainly press releases, a Facebook campaign, including a paid campaign
  • A number of consumer competitions
  • Managed seven event sponsorships and all the exhibiting activities
  • Planned and ran all grassroots distribution for two consumer competitions in collaboration with Polish media and schools in the UK. We also produced all of the merchandise and marketing literature
  • Market research
  • Organised a foodie photo session

Outcomes

The client reported a noticeable increase in sales figures, although they were unwilling to share final numbers.