Background

Our client is one of the most popular worldwide online dating sites.

Challenge

The website was not very popular on the Polish market and needed a relaunch.

What did we do?

We produced a press release in Polish language about some very important insights from a survey run among Polish users of the website. They were very interesting as they challenged or confirmed some stereotypes of Poles as a nation. We sent the PR piece to 200 Polish national, local, marketing, lifestyle, women’s and new technology media, and then followed them up via phone and email.

Outcomes

We secured over 20 PR publications in Polish national and local media, five of them in the top tier.